:root{
  --cream:#F4EEE1;
  --cream-deep:#EDE5D3;
  --ink:#191713;
  --ink-soft:#4a463d;
  --terra:#D4674A;
  --mustard:#E2A12C;
  --green:#5E7C58;
  --sky:#6E94BE;
  --pink:#E596AC;
  --plum:#7E5C8A;
  --line:#191713;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  background:var(--cream);
  color:var(--ink);
  font-family:'Space Grotesk',system-ui,sans-serif;
  font-size:18px;
  line-height:1.5;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
/* faint paper grain */
body::before{
  content:"";position:fixed;inset:0;pointer-events:none;z-index:1;opacity:.045;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
.display{font-family:'Fraunces',Georgia,serif}
a{color:inherit;text-decoration:none}
.wrap{max-width:1080px;margin:0 auto;padding:0 28px;position:relative;z-index:2}

/* ---------- NAV ---------- */
nav{
  position:sticky;top:0;z-index:50;
  background:rgba(244,238,225,.82);backdrop-filter:blur(8px);
  border-bottom:1.5px solid var(--line);
}
nav .wrap{display:flex;align-items:center;justify-content:space-between;height:62px}
.brand{display:flex;align-items:center;gap:9px;font-weight:600;letter-spacing:.02em}
.brand .mark{width:50px;height:auto;display:inline-block}
.navlinks{display:flex;gap:26px;align-items:center;font-size:15px}
.navlinks a{position:relative;padding:4px 0}
.navlinks a::after{content:"";position:absolute;left:0;bottom:0;height:2px;width:0;background:var(--terra);transition:width .25s ease}
.navlinks a:hover::after,.navlinks a[aria-current="page"]::after{width:100%}
.nav-cta{border:1.5px solid var(--line);border-radius:30px;padding:7px 16px !important;background:var(--mustard)}
.nav-cta::after{display:none}
.nav-cta:hover{transform:translateY(-1px);box-shadow:2px 2px 0 var(--line)}
@media(max-width:680px){.navlinks a:not(.nav-cta){display:none}}

/* ---------- HERO ---------- */
header{padding:64px 0 30px;position:relative}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:14px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft);border:1.5px solid var(--line);border-radius:30px;padding:6px 14px;background:#fff}
.eyebrow .dot{width:8px;height:8px;border-radius:50%;background:var(--green);animation:pulse 2s infinite}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.3}}
h1.hero{
  font-family:'Fraunces',serif;font-weight:900;
  font-size:clamp(48px,9vw,118px);line-height:.92;letter-spacing:-.02em;
  margin:22px 0 0;
}
h1.hero em{font-style:italic;color:var(--terra)}
.hero-sub{font-size:clamp(18px,2.4vw,24px);max-width:540px;margin:24px 0 0;color:var(--ink-soft)}
.hero-sub b{color:var(--ink);font-weight:600}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;margin-top:34px}
.btn{
  display:inline-flex;align-items:center;gap:10px;font-weight:600;font-size:16px;
  border:1.5px solid var(--line);border-radius:34px;padding:13px 24px;cursor:pointer;
  transition:transform .15s ease,box-shadow .15s ease;background:#fff;
}
.btn.primary{background:var(--terra);color:#fff}
.btn:hover{transform:translateY(-2px);box-shadow:3px 4px 0 var(--line)}
.btn .arrow{transition:transform .2s ease}
.btn:hover .arrow{transform:translateX(4px)}

/* hero grid: text + bike */
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:24px;align-items:center}
.hero-right{position:relative;min-height:280px;display:flex;flex-direction:column;align-items:center;justify-content:center}
.bike-tag{font-weight:500;font-size:17px;line-height:1.35;letter-spacing:.01em;text-align:center;color:var(--ink-soft);margin-top:16px;max-width:300px}
.bike-tag em{color:var(--terra);font-style:normal;font-weight:600}
.bikewrap{width:clamp(280px,42vw,440px);animation:roll 9s ease-in-out infinite}
.bikewrap svg{width:100%;height:auto;filter:drop-shadow(3px 5px 0 rgba(25,23,19,.14))}
@keyframes roll{0%,100%{transform:translateY(0) rotate(-1deg)}50%{transform:translateY(-7px) rotate(1deg)}}

/* floating clip-art accents around the bike */
.float{position:absolute;z-index:0;pointer-events:none}
.float svg{display:block;filter:drop-shadow(3px 4px 0 rgba(25,23,19,.12))}
.m-shirt{top:2%;left:-4%;width:72px;animation:bob 5.5s ease-in-out infinite}
.m-hat{top:-3%;right:-2%;width:78px;animation:bob 6s ease-in-out infinite .4s}
.m-journal{top:46%;left:-6%;width:64px;animation:bob 5s ease-in-out infinite .8s}
.m-phone{top:44%;right:-5%;width:54px;animation:bob 6.5s ease-in-out infinite .2s}
@keyframes bob{0%,100%{transform:translateY(0) rotate(-5deg)}50%{transform:translateY(-14px) rotate(5deg)}}
@media(max-width:820px){
  .hero-grid{grid-template-columns:1fr}
  .hero-right{min-height:0;margin-top:8px}
  .bikewrap{width:min(360px,82vw)}
  .m-shirt,.m-hat{width:52px}
  .m-journal,.m-phone{display:none}
}

/* ---------- MARQUEE ---------- */
.marquee{border-top:1.5px solid var(--line);border-bottom:1.5px solid var(--line);background:var(--ink);color:var(--cream);overflow:hidden;padding:14px 0;margin-top:36px}
.marquee-track{display:flex;gap:40px;white-space:nowrap;width:max-content;animation:slide 22s linear infinite;font-family:'Fraunces',serif;font-size:22px;font-weight:500}
.marquee-track span{display:inline-flex;align-items:center;gap:40px}
.marquee .star{color:var(--mustard)}
@keyframes slide{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ---------- SECTION SCAFFOLD ---------- */
section.story{padding:84px 0;border-bottom:1.5px solid rgba(25,23,19,.12)}
.row{display:grid;grid-template-columns:160px 1fr;gap:36px;align-items:start}
@media(max-width:760px){.row{grid-template-columns:1fr;gap:18px}}
.marker{
  font-family:'Fraunces',serif;font-weight:900;font-size:64px;
  line-height:1;color:var(--ink);position:relative;
  width:124px;height:124px;display:flex;align-items:center;justify-content:center;
}
.marker .blob{position:absolute;z-index:-1;inset:0;border-radius:50% 48% 52% 50%;opacity:.9}
.kicker{font-size:14px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:10px}
h2{font-family:'Fraunces',serif;font-weight:600;font-size:clamp(30px,4.4vw,46px);line-height:1.04;letter-spacing:-.015em;margin-bottom:18px}
h2 .hl{position:relative;white-space:nowrap}
h2 .hl::after{content:"";position:absolute;left:-2px;right:-2px;bottom:4px;height:11px;background:var(--mustard);z-index:-1;opacity:.7;border-radius:4px}
.lead{font-size:20px;max-width:620px;color:var(--ink-soft)}
.lead b{color:var(--ink);font-weight:600}

/* offering cards */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:34px}
@media(max-width:760px){.cards{grid-template-columns:1fr}}
.card{border:1.5px solid var(--line);border-radius:18px;background:#fff;padding:22px;position:relative;transition:transform .18s ease,box-shadow .18s ease}
.card:hover{transform:translateY(-4px);box-shadow:5px 6px 0 var(--line)}
.card .ico{width:52px;height:52px;margin-bottom:14px}
.card h3{font-family:'Fraunces',serif;font-size:22px;font-weight:600;margin-bottom:6px}
.card p{font-size:15px;color:var(--ink-soft);line-height:1.45}
.tag{position:absolute;top:16px;right:16px;font-size:11px;letter-spacing:.08em;text-transform:uppercase;border:1.3px solid var(--line);border-radius:20px;padding:3px 9px;font-weight:600}
.tag.lead{background:var(--terra);color:#fff;border-color:var(--terra)}
.tag.soon{background:var(--cream-deep)}

/* how-it-works steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:32px;counter-reset:s}
@media(max-width:760px){.steps{grid-template-columns:repeat(2,1fr)}}
.step{position:relative;padding-top:14px}
.step .num{font-family:'Fraunces',serif;font-weight:900;font-size:30px;color:var(--terra);counter-increment:s}
.step .num::before{content:counter(s)}
.step h4{font-size:16px;font-weight:600;margin:6px 0 4px}
.step p{font-size:14px;color:var(--ink-soft)}
.step .ill{width:46px;height:46px;margin-bottom:6px}

/* split economics */
.econ{display:grid;grid-template-columns:1.1fr .9fr;gap:30px;align-items:center;margin-top:30px}
@media(max-width:760px){.econ{grid-template-columns:1fr}}
.splitbar{border:1.5px solid var(--line);border-radius:16px;overflow:hidden;font-weight:600}
.splitbar .seg{display:flex;align-items:center;gap:18px;padding:20px 22px}
.splitbar .you{background:var(--green);color:#fff}
.splitbar .us{background:var(--cream-deep)}
.splitbar .pct{font-family:'Fraunces',serif;font-size:27px;font-weight:900;line-height:1;flex:0 0 128px;white-space:nowrap}
.splitbar .seg span:last-child{flex:1;font-size:16px;line-height:1.35}
@media(max-width:480px){.splitbar .pct{flex-basis:96px;font-size:23px}}
.note{font-size:14px;color:var(--ink-soft);margin-top:14px}

/* chicago badge list */
.pills{display:flex;flex-wrap:wrap;gap:10px;margin-top:24px}
.pill{border:1.5px solid var(--line);border-radius:30px;padding:8px 16px;font-size:14px;font-weight:500;background:#fff;display:inline-flex;align-items:center;gap:8px}

/* ---------- CTA / CONTACT ---------- */
section.contact{padding:90px 0 60px;text-align:center;position:relative}
.contact h2{font-size:clamp(34px,6vw,64px);max-width:760px;margin:0 auto 18px}
.contact .lead{margin:0 auto 30px}
.m-center{margin:0 auto 6px}

footer{border-top:1.5px solid var(--line);padding:30px 0;font-size:14px;color:var(--ink-soft)}
footer .wrap{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:14px}
footer .fbrand{display:flex;align-items:center;gap:8px;font-weight:600;color:var(--ink)}
/* footer site nav (internal linking for SEO) */
.footnav{display:flex;flex-wrap:wrap;gap:18px 22px;font-size:14px}
.footnav a{color:var(--ink-soft)}
.footnav a:hover{color:var(--terra)}

/* reveal on scroll */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  .float svg,.marquee-track,.eyebrow .dot{animation:none !important}
}

/* ============================================================
   SUBPAGE COMPONENTS (added for the multi-page / AEO build)
   ============================================================ */

/* breadcrumbs */
.crumbs{font-size:13px;letter-spacing:.04em;color:var(--ink-soft);padding:22px 0 0}
.crumbs ol{list-style:none;display:flex;flex-wrap:wrap;gap:8px;align-items:center}
.crumbs li{display:flex;align-items:center;gap:8px}
.crumbs li+li::before{content:"/";color:rgba(25,23,19,.4)}
.crumbs a:hover{color:var(--terra)}
.crumbs [aria-current="page"]{color:var(--ink);font-weight:600}

/* page hero (subpages) */
.pagehead{padding:30px 0 8px;position:relative}
.pagehead .eyebrow{margin-bottom:18px}
h1.page{
  font-family:'Fraunces',serif;font-weight:900;
  font-size:clamp(38px,6.4vw,76px);line-height:.96;letter-spacing:-.02em;
  max-width:14ch;
}
h1.page em{font-style:italic;color:var(--terra)}
/* answer-first lead: the extractable summary engines quote */
.answer{
  font-size:clamp(19px,2.4vw,23px);line-height:1.45;max-width:680px;margin:22px 0 0;color:var(--ink);
  border-left:3px solid var(--terra);padding-left:18px;
}
.answer b{font-weight:600}

/* generic prose block */
.prose{max-width:720px}
.prose > p{font-size:18px;color:var(--ink-soft);margin:0 0 18px;max-width:680px}
.prose > p b{color:var(--ink);font-weight:600}
.prose h2{margin-top:8px}
.prose h3{font-family:'Fraunces',serif;font-size:24px;font-weight:600;margin:34px 0 10px}
.prose ul{margin:0 0 18px;padding-left:22px;color:var(--ink-soft)}
.prose li{margin:0 0 8px}
.prose li b{color:var(--ink);font-weight:600}

/* section block on subpages */
section.block{padding:54px 0;border-bottom:1.5px solid rgba(25,23,19,.12)}
section.block:first-of-type{padding-top:40px}

/* FAQ accordion (native details/summary — no JS, fully in DOM for AEO) */
.faq{max-width:760px;margin-top:24px}
.faq details{border:1.5px solid var(--line);border-radius:14px;background:#fff;margin-bottom:12px;overflow:hidden}
.faq summary{
  list-style:none;cursor:pointer;padding:18px 22px;font-weight:600;font-size:17px;
  display:flex;justify-content:space-between;align-items:center;gap:16px;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:'Fraunces',serif;font-size:26px;line-height:1;color:var(--terra);transition:transform .2s ease}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq .ans{padding:0 22px 20px;color:var(--ink-soft);font-size:16px;line-height:1.55}
.faq .ans b{color:var(--ink);font-weight:600}

/* "next page" nav cards at the bottom of each subpage */
.next{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin:40px 0 0}
@media(max-width:640px){.next{grid-template-columns:1fr}}
.next a{border:1.5px solid var(--line);border-radius:16px;background:#fff;padding:20px 22px;transition:transform .18s ease,box-shadow .18s ease}
.next a:hover{transform:translateY(-3px);box-shadow:4px 5px 0 var(--line)}
.next .lbl{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft)}
.next .ttl{font-family:'Fraunces',serif;font-size:21px;font-weight:600;margin-top:4px;display:flex;align-items:center;gap:8px}
.next .arrow{color:var(--terra)}

/* contact page */
.contactgrid{display:grid;grid-template-columns:1fr;gap:22px;max-width:620px}
.contactcard{border:1.5px solid var(--line);border-radius:16px;background:#fff;padding:24px}
.contactcard h3{font-family:'Fraunces',serif;font-size:22px;font-weight:600;margin-bottom:6px}
.contactcard p{color:var(--ink-soft);font-size:16px;margin-bottom:12px}

/* ============================================================
   ANALYTICS PAGE COMPONENTS
   ============================================================ */
.tem{font-style:italic;color:var(--terra)}
.center{text-align:center;max-width:760px;margin:0 auto}
.center .lead{margin:0 auto}

/* a marker holding an icon instead of a letter */
.marker svg{width:60px;height:60px;position:relative;z-index:1}

/* growth-chart illustration + its floating accents */
.chartwrap{width:clamp(280px,44vw,440px);animation:roll 9s ease-in-out infinite}
.chartwrap svg{width:100%;height:auto;filter:drop-shadow(3px 5px 0 rgba(25,23,19,.14))}
.f-spark{top:0;right:2%;width:70px;animation:bob 5.5s ease-in-out infinite}
.f-pct{bottom:2%;left:-2%;width:74px;animation:bob 6.5s ease-in-out infinite .4s}
@media(max-width:820px){.f-pct{display:none}}

/* stat strip */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:32px}
@media(max-width:760px){.stats{grid-template-columns:repeat(2,1fr)}}
.stat{border:1.5px solid var(--line);border-radius:18px;background:#fff;padding:20px;transition:transform .18s ease,box-shadow .18s ease}
.stat:hover{transform:translateY(-4px);box-shadow:5px 6px 0 var(--line)}
.stat .big{font-family:'Fraunces',serif;font-weight:900;font-size:34px;line-height:1;color:var(--terra)}
.stat h4{font-size:16px;font-weight:600;margin:10px 0 5px}
.stat p{font-size:14px;color:var(--ink-soft);line-height:1.45}

/* honest-promise block */
.promise{background:var(--ink);color:var(--cream);border-radius:24px;padding:clamp(28px,5vw,52px);text-align:center}
.promise h2{font-family:'Fraunces',serif;color:var(--cream);margin-bottom:22px}
.promise ul{list-style:none;display:flex;flex-direction:column;gap:14px;max-width:620px;margin:0 auto;text-align:left}
.promise li{display:flex;gap:14px;font-size:17px;align-items:flex-start;color:#e7e0d2}
.promise li b{color:#fff;font-weight:600}
.promise .ck{color:var(--mustard);font-weight:900;flex:none;font-size:20px;line-height:1.3}

@media(prefers-reduced-motion:reduce){.chartwrap{animation:none !important}}