Results, by design
Good results start with not being able to lose.
Every drop is pre-ordered, so we only make what your audience already bought. If a
drop doesn't hit its minimum, everyone gets refunded. The downside is off the table before we
tune a single thing, which means all our energy goes into the upside.
What we measure
The signals we track, drop after drop.
The numbers we plan against, watch live, and tune around. Way more than a sales
total at the end.
#1
Conversion
The share of your warm audience who buy. We plan against a conservative 0.5 to 1.5%.
~$50
Order value
Premium, specialized product lifts AOV, so a drop can win without going viral.
360°
Full funnel
Every step from first view to final sale, in one view, not just the total at the end.
2nd+
Repeat drops
The compounding lever. Each drop's data makes the next one perform better.